The enhanced roasting process now preconditions Folgers coffee beans prior to roasting, which helps to reduce bean moisture and improve roasting consistency. Folgers coffee is then roasted with just the right amount of heat to develop the rich, pure coffee taste. The enhanced technology ensures that Folgers consistently delivers rich, pure Mountain Grown® taste cup after cup.
Folgers enhanced the roasting process to create an even more consistent taste and aroma in each cup. The new process uses each bean to its full potential, which also reduces packaging weight and saves a significant amount of energy.
Though the weight has been slightly reduced, you still get the same number of servings in each Canister. With the enhanced roasting process, you draw more coffee flavor consistently from every bean, and therefore, use the bean to its full potential. While the packed net weight of Classic and Decaf will be slightly reduced, the volume will remain the same and consumers will still get the same number of cups in each Canister, and thus the same value.
Our enhanced roasting technology is currently used for our Classic Roast and most Folgers Canister varieties. We are currently exploring the possibility of adding this new technology to the manufacturing process of other products in the Folgers portfolio.
The new enhanced roasting process means each bean is roasted with care to fully reach its flavor potential and consistently provide the rich, pure Mountain Grown taste you love in every cup.
